Boost your Marketing.
Attend the Marketing Strategy Workshop
About the Workshop
Our Marketing Workshop on Marketing Strategy and Planning, Marketing Management and Marketing Tactics offers practical, hands-on training designed to help marketers and businesses managers build a strong marketing strategy focusing on business growth and markeiting skills. The workshop focus on creating a clear strategy that can be applied immediately — from digital marketing and branding to customer engagement and growth. Whether you’re starting out or looking to sharpen your marketing expertise, our workshops provide the knowledge and tools to help you succeed.
Key Learning Outcomes
Participants will learn how to:
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Develop a clear marketing strategy
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Create a practical marketing plan
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Manage marketing campaigns effectively
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Choose the right marketing tactics
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Measure and improve marketing performance
The half-day Workshop Includes
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What is a marketing strategy?
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Understanding your target market
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Customer segmentation and positioning
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Value proposition and competitive advantage
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Understanding market trends and competitors
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Aligning marketing with business goals
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Creating a marketing plan
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Setting measurable marketing objectives
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Budget allocation
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Selecting marketing channels
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The marketing mix (product, price, place, promotion)
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Campaign planning and timelines
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Choosing the right marketing tactics
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Digital marketing channels
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Content marketing
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Social media marketing
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Email marketing
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Paid advertising
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PR and partnerships
Facilitator:
Darryl Conley-White
Darryl Conley-White and his company Market Magnet, focus on aligning marketing and sales strategies for fast growth. Since 2007, Darryl has led a team of specialists to craft innovative, results-driven campaigns for all sorts and sizes of businesses. Known for his strategic problem-solving and ability to identify customer needs, Darryl consistently delivers creative solutions that drive growth and improve the bottom line.
Tickets:
Cost: R3,950 per person.
Groups of 3+ qualify for 20% discount
Includes: Take Home Workbook, Coffee/Tea, Refreshments, light lunch, parking
Book for Sandton – 11 June 2026
Book for Durban – 25 June 2026
Book for Cape Town – 12 August 2026
